Quality of life is the future of work

2 Brent Cross Town - New timber-framed office development from the park (Brent Cross Town)
Businesses who focus on advancing quality of life for their customers and staff are the future. And now, they have a home.

Remember when you used to overhear colleagues engrossed in an interesting discussion on the other side of the office? Or casually suggest an idea and solve someone’s problem without even knowing about it? All this time working from home has made it clear how much we yearn to connect and how it makes work smoother and more serendipitous when we do.

Today, Brent Cross Town is announcing the first office buildings that will form part of its 25,000-strong business community. This community will be shaped around a shared ideal: that quality of life is the future of work. And it’ll be a place where connection and collaboration are designed into the very fabric of the buildings. These are offices for people who care: about doing great work of course, but also about the planet and the wider community. They’re determined to improve life for their customers and ensure that everyone who works for them can thrive physically and mentally. 

Nick Searl, partner of Related Argent, commented, “Businesses who focus on advancing quality of life for their customers and staff are the future. And now, they have a home. Brent Cross Town isn’t a business park or a closed-off campus, it’s a community brought together around common values.”

Councillor Daniel Thomas, Leader of Barnet Council, said, “Brent Cross Town is an exciting development for Barnet. Its connectivity to the rest of the UK will help attract world-class businesses and talent to the borough, while boosting skills and employment locally. Our new 180-acre park town has been designed so businesses are supported by open spaces, community facilities, retail and new homes; responding to changing behaviours towards living and working.”

 (Brent Cross Town)
Brent Cross Town is an exciting development for Barnet.

Here are four benefits to joining this new community.

Join a value network

Be part of an ecosystem of innovative companies, academic organisations, startups and scale-ups. Brent Cross Town will bring together a range of sectors who share a desire to be part of a network greater than their own and to champion quality of life and sustainability. 

Be part of a flourishing town

Inspire a happy, healthy workforce as part of a town designed to help you flourish, and connect with a living, learning, diverse and 
vibrant community reflective of your customer base. With 50 acres of green parks and playing fields, this will be the place in London to participate in sport and play. We’re also partnering with the University of Manchester and engineering consultancy Buro Happold to develop a pioneering ‘Flourishing Index’ to measure individual and social wellbeing. 

Choose net zero carbon workspaces

Thrive in healthy working environments built with timber and help to progress the sustainability agenda as part of a better future for all. Brent Cross Town has pledged to deliver a net zero carbon town by 2030, partnering with Vattenfall, a leading European energy services company, to provide a reliable and affordable zero carbon heating network.

Connect to leading knowledge

Bridge central London and its knowledge clusters with the Oxford-Cambridge Arc – and easily connect to world-leading research, top talent and customer markets. Brent Cross Town is located at the centre of the golden triangle, with the Knowledge Quarter around King’s Cross and Tech City in Old Street to the south, and Oxford and Cambridge’s pharmaceutical and technology heartlands to the north.

 (Brent Cross Town)

Visit our offices page for more information, or ring Cushman & Wakefield to enquire about office space on +44 (0)20 7935 5000.

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