We will be just 12 minutes from King’s Cross when Brent Cross West rail station opens in 2022. Yet plenty of Londoners are still a little hazy on this north-west quarter of the capital. John Forrester is president of Cushman & Wakefield – one of the largest real estate firms in the world – who we are working with on Brent Cross Town’s offices.
Forrester explained why “Where is Brent Cross?” is not a question people will be asking much longer.
Would you say that Brent Cross acts as a point that sits between London and the Oxford-Cambridge Arc? It’s got excellent transport links into the city, into King’s Cross – and also connects outward towards Oxford, Cambridge, Bedford.
All of that and more. We are only a few minutes from the most significant city and metropolitan economy in Europe and everything that goes on within. That’s our most important adjacency. Then, we have access to material benefits, whether that’s educational or the fast-growing service and health economies – and then of course the three million people who can drive to us or have ease of access to our location. But we shouldn’t narrow Brent Cross’s attraction by defining it in relation to things – you never talk about central London being defined by its adjacency to anything, everything is adjacent to central London.
Why Brent Cross; what makes this the place to work that London needs now?
We’ve got all of the logistical advantages of connection and accessibility: the North Circular, the M1, the station and access to the underground. Most importantly of all, the site has the critical mass to create a new ‘how’: a new way of working and living in London. The scale of the site is an unusual opportunity in a city that is so highly developed and where ownership tends to be so fragmented.
Brent Cross is going to be highly successful because the scale provides the opportunity to do something that’s not just excellence in one building or two buildings, but a significant group of spaces and buildings to drive a successful new way of living, working and seeing the world. That opportunity drove King’s Cross and all it has become.