“We have been online pretty much since the first lockdown in March, and I’m not sure we would even want to go back to just in-person classes now!” For Maxine Levy, who runs Maxine Yoga in Golders Green, the move to online exercise classes has been a surprising hit. “There’s a real joy to it,” she says. Her clientele spans the full range of ages, and she offers everything from active flow to restorative yoga, as well as pre- and post-natal yoga, and classes for kids and teens. “I also have a chair yoga class for people aged 60-70, which has gone from strength to strength. The community has really built during the pandemic.”
At Brent Cross Town we are committed to bringing people together through sport and play, and the pandemic has made this difficult. Everyone has had to think differently about how to stay happy and healthy this year – and exercise businesses that have never considered remote practice before have adopted it out of necessity. The industry’s embrace of digital-physical hybrid might just be a change that sticks.