At Brent Cross Town, we have a great opportunity to invest in 50 acres of green space and create a new kind of park that’s never been seen in London before. We want to build a compelling mix of traditional sports like tennis, netball and football, alongside fun facilities such as bouldering and parkour, and social sports like boules and table tennis. This park will be absolutely exemplary, and people from areas wider than just Brent Cross will be drawn in because of its quality.
We don’t want to paint ourselves into a sporting corner where you have to wear Lycra to fit in. We want to drive new levels of health in our community as a consequence of people coming to this place and doing things they’d never intended to do. We want to be a place where you turn up in your jeans and your overcoat, and you end up putting your smart shoes on the side of a pitch and having a kick around in bare feet, even if you’ve not really played football before.
Or, say you’re running through the park, and you come across an outdoor gym and decide to stop and do a few pull-ups. Before you know it, some more people have joined in and now you’re all doing the same thing. Before long, you’re training with them two or three times a week. This incidental play was never your intention – you just wanted to go for a jog – but there was an intervention and it led to something bigger and better.